When the purchasers of the site of the old hospital site in Middlesex renamed it "Noho Square". Fitrovians were angry, as Noho is North of Soho. Developers set to make glitzy apartments in Fitzrovia. So the locals were ecstatic when the economy plummeted, which sent the big plans crashing to the ground with it. For two years everything was on hold. This week however, the offices and homes are revealed, designed with architectural brilliance but much more suited to the roots of the area.
The properly developers decided to not use the original name that the locals did not agree with - Noho and they eventually decided upon Fitzroy Place in celebration of the areas history and the local Edwardian mansion blocks.
It cannot be denied that the Fitzroy Place project is very impressive. It has a total of 291 apartments with blocks ten storeys high, a development project of this scale has not been seen for decades in Fitzrovia. The new buildings are surrounding a public square, making a huge thirty per cent difference than the earlier scheme in terms of open space. Parking is important, so there are two levels of it at lb95,000 per space. There is also a cinema, library, a private members club with a gym and a business lounge.
Local fashionistas and global brands were very impressed by the interior design. It was not too glitzy but a beautiful mixture of classic and contemporary and smart technology.
When the BBC opened a broadcasting house in 1932, Fitzrovia was noticed and established its credentials. It continues to remain high up in the media world and is always moving up. Previous rag-trade business have been made into high class hotels, loft offices and top restaurants some of which are fully booked into next year!
The legendary character it achieved is not really there today, however the area is still distinctly unique despite various corporations many attempts to regenerate it. A recent idea was a private sector led business improvement that would no doubt destroy small businesses.
Fitzrovia is surrounded by Oxford Street, Tottenham Court Road, Great Portland Street and Euston Road. It has a little Soho, a little Marylebone and a little Bloomsbury and it borders all three.
Due to the fact that it is within and surrounded by so many landmark places in London, Fitzrovia struggles to hold on to its identity at times. Despite the W1 postcode that it owns, it is not very expensive. It is half the average in Chelsea at lb1000 - lb1200 per square foot. This could be due to the fact there is little period architecture. The streets are somewhat irregular and disorganised due to being owned mostly by single landowners.
Fitzrovia for some reason has a definite charm and this will continue on. Hospital and university departments and a large Royal Mail depot have held back the much wanted air of continental high street chic that has made Marylebone High Street so famous.
The following streets are very popular for flats amongst home buyers and renters - Great Titchfield Street, Langham Street, Riding House Street and Foley Street, the flats that are highly sought after are mostly above shops and restaurants.
The properly developers decided to not use the original name that the locals did not agree with - Noho and they eventually decided upon Fitzroy Place in celebration of the areas history and the local Edwardian mansion blocks.
It cannot be denied that the Fitzroy Place project is very impressive. It has a total of 291 apartments with blocks ten storeys high, a development project of this scale has not been seen for decades in Fitzrovia. The new buildings are surrounding a public square, making a huge thirty per cent difference than the earlier scheme in terms of open space. Parking is important, so there are two levels of it at lb95,000 per space. There is also a cinema, library, a private members club with a gym and a business lounge.
Local fashionistas and global brands were very impressed by the interior design. It was not too glitzy but a beautiful mixture of classic and contemporary and smart technology.
When the BBC opened a broadcasting house in 1932, Fitzrovia was noticed and established its credentials. It continues to remain high up in the media world and is always moving up. Previous rag-trade business have been made into high class hotels, loft offices and top restaurants some of which are fully booked into next year!
The legendary character it achieved is not really there today, however the area is still distinctly unique despite various corporations many attempts to regenerate it. A recent idea was a private sector led business improvement that would no doubt destroy small businesses.
Fitzrovia is surrounded by Oxford Street, Tottenham Court Road, Great Portland Street and Euston Road. It has a little Soho, a little Marylebone and a little Bloomsbury and it borders all three.
Due to the fact that it is within and surrounded by so many landmark places in London, Fitzrovia struggles to hold on to its identity at times. Despite the W1 postcode that it owns, it is not very expensive. It is half the average in Chelsea at lb1000 - lb1200 per square foot. This could be due to the fact there is little period architecture. The streets are somewhat irregular and disorganised due to being owned mostly by single landowners.
Fitzrovia for some reason has a definite charm and this will continue on. Hospital and university departments and a large Royal Mail depot have held back the much wanted air of continental high street chic that has made Marylebone High Street so famous.
The following streets are very popular for flats amongst home buyers and renters - Great Titchfield Street, Langham Street, Riding House Street and Foley Street, the flats that are highly sought after are mostly above shops and restaurants.
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