Friday, June 5, 2015

SEO - The Right Way To Success For Realtors

By Merv Carlson


SEO is the abbreviation of Search Engine Optimization. SEO comes into two types: on-page and off-page SEO. The purpose of SEO is to help businesses get found on the Internet. As soon as one business website reaches the top three results on major search engines for targeted keywords, the business get more visitors and sales. Building a website for a business is not enough; making that website get found on the Internet is much more important.

Advantages SEO Can Bring Realtors

Recent studies and surveys have revealed that most people only click on the results on the first page of the search engines; very few of them click on the second, third or forth page to see the results there.

As you can see, positioning in search engines and good optimization are extremely important as going among the top positions of a search (whether ordinary or sponsored links) allows:

1. Increased Traffic: The majority of impressions and clicks on the Internet belong to the top three positions on search engines. In real estate field, the higher you can rank your real estate website, the more interested visitors you can get.

2. Your competitors are doing SEO all; if you do not take action, your website will never get found on the Internet, especially for a challenging field like real estate.

3. Enhance brand credibility: People trust major search engines like Google; and they trust every first result this search engine returns when they search for certain keywords. The better ranking you get, the more people trust you.

4. Cost Effectiveness: Experienced SEO firms know how to do SEO in a safe way so that if your site reaches top positions, it will stay there for long even when you do not hire the firm any more. Getting found on the Internet through SEO is an economical way for a business in the long run.

SEO is not easy; The process requires your effort and also financial investment. However the returns are well worth it. For example, when a potential buyer types "Sylvan Lake houses for sale" on the search engines and the results then show up your website on the very first page, that buyer will tend to click on your website first to see what Sylvan Lake listings you have.

This whole process optimization, in which the goal is to go the Web site at the forefront of the search results, is known as SEO optimization, which means Search Engine Optimization or Search Engine Optimization. SEO optimization is applied actively to web pages that offer products and services that have a strong competition. With a good website optimization you can beat the competition by coming out ahead in the rankings of a search engine.




About the Author:



No comments: