Monday, October 31, 2016

How To Take Your Advisory Business To The Next Level

By John Bolton


Many professional planners continually seek new ways to raise the level of their business. The primary goal is to find those high end clients who have multi-million dollar net worth values. Wealth management software can be a useful tool in becoming a comprehensive advisor.

A truly comprehensive advisor is not quite the same thing as a professional planner - they work with clients and businesses with a very high net worth, and regularly deal with strategies to avoid paying unnecessary estate taxes and with multi-generational relationships affected by large potential inheritances. If your advisory business deals with large amounts of money, then you need to develop the skills to these kinds of clients. Making this transition can be challenging - and the right technological solutions can make a huge different. Adding software to the mix that allows you to track your client's non-monetary values and factors helps build relationships, whilst keeping their information secure.

This market is extremely competitive which makes it necessary for an advisory business to find a way to give people something of value that they can not get from anyone else. In lieu of lower rates, one might try building trusting relationships with clients. Using innovative technologies and working with a growth professional to locate and introduce wealthy clientele who find it worth the extra cost to get quality service, are other tactics.

If working with high net worth families it is vital not just to be known and trusted by the "head" of the family, but to build relationships across generations. This means keeping track of what is of value to every member of the family.

Giving clients reliable advice and having the proper computer technology, are ways an advisor can give their clientele valuable services and garner trust in their relationship. The various platforms present opportunities for advisors to maximize their potential earnings. To grow in this market, one needs the solutions, preparedness and knowledge to address some unique challenges.

One should use programs that are specifically designed for the needs of professional advisors. They provide more personalized approaches which allows more detailed tracking of a client's information and assets.

To move an advisory business to a higher level, employ technological solutions and a platform that encourages growth, to build quality relationships with clients and gain referrals.




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